KANSAS CITY, MO - NOVEMBER 13: Travis Kelce #87 of the Kansas City Chiefs signals first down after a fourth down pass catch in the fourth quarter against the Jacksonville Jaguars at Arrowhead Stadium on November 13, 2022 in Kansas City, Missouri. Going for it on fourth down has become as pervasive in the NFL as artificial intelligence is in today's technology. And now, Amazon will incoporate both during its weekly"Thursday Night Football" broadcasts.
The company plans to add a second on-screen line to its game stream which will show at what point a team should attempt a fourth down conversion,"We're going to mirror what teams are doing," Schwartzstein said."Now there's a secondary goal on third down." This will be a part of Amazon's new Prime Vision feed which will give viewers an analytically-minded experience. The color of the line is still to-be-determined.The Athletic's Ben Baldwin launched an automated social media feed
which posted recommendations on fourth down attempts. It showed the team's down and distance on the field, the success rate of the attempt, the win percentage if a team chose to go for it or punt and, finally, what actually happened.