AI helps address the pain points that affect smaller businesses most acutely, like creating website content or providing robust and timely customer support. Responsibly automating those tasks can accelerate the growth process for new and small businesses, streamlining the more foundational aspects of everyday operations, leaving more time for innovation, and allowing limited budgets to stretch further by helping employees learn and manage various tasks.
AI-powered chatbots are a common asset in enhancing customer service by taking on less intricate queries, so entrepreneurs can focus on big-picture goals. From a customer standpoint, it means less time on hold, quicker resolution for support issues, and a more tailored experience optimized for their needs. Meanwhile, new innovations such as ChatGPT give small businesses access to affordable solutions that streamline the creation of digital content.
While findings and figures should always be double-checked, given that these tools are fallible, the ability to interact with powerful AI-powered tools can help entrepreneurs and SMB marketing leaders establish credibility and campaign viability, whether by affirming existing stances or pointing out any logical missteps. AI’s marketing benefits extend beyond everyday initiatives.
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