From face cream to undies and insoles, there’s AI for that

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Artificial intelligence expert Dr Catriona Wallace says the technology can be applied to every business on Shark Tank.

, Dr Catriona Wallace is, by her own admission, the least “sharky”. When first approached to star in the entrepreneur reality series, the global artificial intelligence expert, human rights activist and founder of the Responsible Metaverse Alliance turned down the gig.

Dr Catriona Wallace is bringing her artificial intelligence experience to the new season of Shark Tank. “We all got on very well,” says Wallace. “There was a high level of respect for each other’s journeys … Experience does speak volumes, but I learnt a lot from the e-commerce sharks Sabri, Davie and Jane. These younger sharks who are deep in social media marketing have a huge amount to offer, equal to Robert and my 40 years of being in business. But put them in the business-to-business corporate world like Robert and me, it may be a bit different.

So complex and largely unknown is the subject of AI that Wallace is aware not everyone on the program comprehends its potential risks.“Australia is well behind the rest of the world in our AI investment and our AI adoption and our government’s approach to AI,” she says. “We have about a tenth of the investment per capita that countries like Singapore or the US have. I do a lot of speaking globally on AI, and I’m staggered that most people are still at ‘AI 101’.

 

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