The clash of sustainability and AI is creating a challenge for Dell, IBM and others

Mass adoption of generative artificial intelligence aside, data creation and replication is growing.to continue through 2025. However, because AI is both computing and energy intensive, its presence makes big data even bigger.

Arthur Lewis, president and COO of Dell Technologies' Infrastructure Solutions Group, is helping customers transition from a traditional three-tier data center model to a software-defined architecture. This transition helps customers optimize their workload in terms of cost, performance, ease of use, and efficiency.

says. Meanwhile, CEOs report facing pressure to adopt generative AI while weighing data management needs to make that adoption successful. For many, cloud storage is part of that equation, influenced by explosive data growth and sustainability goals.There are numerous solution pathways for the big data problem, but they all strive for the same destination: a more efficient and effective cloud.

For those that do go decentralized, Lewis says it's still important to maintain what he calls "centralized management of a decentralized architecture." Of course, Dell has the benefit of owning the entire stack, including the underlying compute, allowing them to drive significant efficiencies across the model. Even for companies without that advantage, prioritizing a holistic management model is key.

Whether a company seeks to optimize a traditional three-tier data center model or move towards a decentralized architecture, efficiency in the hardware used also plays a role in sustainability. To help with this, the Open Compute Project developed, keeping physical equipment in use for longer and reducing waste. The raw materials, assembly, transportation, distribution, product use, disposal and recycling involved in manufacturing storage drives are no small matter.

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