Asia Mobiliti to enable Truck It with advertising technology

Combines outdoor advertising with IoT to bring innovation in AdTechIn a statement, the mobility-as-a-service and Internet of Things solutions provider said it will enable Truck It with the technology to match advertisement buyers to its fleet of logistic partners.

This concept brings billboard advertisements to where customers are as opposed to waiting for customers to come to them, the firm added. This enables them to optimise their spending and strategically place advertisements on Truck It’s fleet partners based on location and demographics so that the advertisements can reach their intended audiences as they ply multiple routes locally and internationally.

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