Lancashire broadband firm's adverts banned over 6G name

Two broadband adverts have been banned after they misleadingly implied the existence of 6G, a watchdog has ruled.

The Advertising Standards Authority said the firm's name 6G Internet was "likely to mislead in the context of its presentation" in the adverts.The watchdog said it launched an investigation after a complainant challenged whether the company name misleadingly implied that a sixth-generation mobile network existed and was able to be used by consumers.

The ASA said: "We told 6G Internet Ltd not to imply a sixth-generation mobile network existed and was able to be used by consumers." "We make clear in all of our advertising the download speeds of our services and that we provide home broadband, as opposed to mobile broadband delivered using generations of cellular technologies.

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Lancashire broadband advert banned for implying 6G existsThe ASA ruled that the company’s name, 6G Internet, was likely to mislead consumers
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