I believe that generative AI is set to replace many more functions than roles. In other words, generative AI may outright replace some jobs, but the technology willmany more. In the latter case, generative AI will replace particular job functions but not the roles themselves.
Every company will have access to generative AI, but their people, products, processes and culture represent the unique, differentiated elements of every business. The firms that rush into replacing humans with generative AI risk losing those key differentiators.With any AI implementation, the fastest and lowest-risk ways to realize value involve starting small and building from there.
Just keep in mind that many roles that seem ripe for automation can involve complex decision making, nuanced judgment or emotional intelligence that cannot be duplicated with generative AI. These could include:Generative AI can generate written content with speed, but it falls short when it comes to integrating humor, insight or nuance. It can also often create content that sounds authoritative and credible but is actually inaccurate.
Half of this effort should focus on getting an understanding of the value the customer receives through an organization's offerings. Companies can get this understanding through customer and prospect surveys and interviews.
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