Use AI but do it responsibly, Norway wealth fund tells companies

Norway’s US$1.4 trillion wealth fund, the world’s single largest stock market investor, is urging firms it invests in to engage with artificial intelligence as a way to drive profits, but to do so responsibly, top officials told Reuters.

The fund invests in 9,200 firms worldwide, for which it sets expectations on a range of issues, from children's rights to climate change. That is so “people are affected by the outcomes can actually go back to the company and ask ‘how does your algorithm work? Why did I not get the loan?’”, said Carine Smith Ihenacho, the fund’s chief governance and compliance officer.

In July, US AI companies made voluntary commitments to the White House to implement measures such as watermarking AI-generated content to make the technology safer.

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