. He wants to avoid them as Ford works to aggressively expand subscription services and has hired a high-profile Apple exec to develop, integrate and market them for the U.S. automaker. Ford will not follow the lead of companies charging customers to activate their heated steering wheels or seats or e-commerce ability, Farley stressed to media on a call to introduce Peter Stern, president of the newly formed Ford Integrated Services.
Stern reports directly to Farley and his new division will integrate hardware, software, subscriptions, and services, including the expansion of BlueCruise hands-free driving, for Ford's other three divisions: Blue Oval , Model e , and Ford Pro . Stern says he will be joined at the hip to Doug Field, Ford's chief advanced product development and technology officer. The two men worked together at Apple.
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