Ford to install hands-off driving hardware in more vehicles, sell subscriptions

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Ford shared on Monday that it's heading deeper into the software game by making its hands-free driving hardware — BlueCruise — standard in many of its futur

The upside is that car buyers won't need to decide ahead of time if they want to try out BlueCruise. That could prove especially handy for used-car shoppers, who might want to shell out for features that previous owners weren't interested in. The downside is this particular feature ain't cheap.

If you pay for access upfront with a new vehicle, Ford says it'll charge you"$2,100 for three years at time of order." Otherwise, the company will offer free trials before charging $800 per year or $75 per month. The offering sounds a whole lot like

 

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Ford will make BlueCruise hardware standardFord will make the hardware required for automated driver-assist features standard, starting with certain 2024 models.
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