Amazon is now using generative AI to produce written summaries of customer reviews for products on the shelves of its sprawling e-commerce empire.
These machine-made digests, visible in the internet giant's mobile app, are supposed to inform shoppers about an item they're thinking of buying. Instead of scrolling through all the reviews, they can read a short paragraph generated by an Amazon AI model, which highlights common words folks have used to describe the product.
As an example, for an LG 3D Smart TV, the snippet of automatically generated text mentions it being easy to set up with excellent streaming speeds. Underneath the paragraph is a list of product attributes, such as"ease of use" and"stability," that people can click on to be directed to the relevant comments that mention these keywords.
The new feature may save shoppers time researching products online, though of course, the AI-generated summaries may not be trustworthy if the reviews are fake or misleading to begin with. Negative comments could be hidden and outnumbered by false positive ones, which could, in theory, push the model to generate a description making an item seem better than it really is.
Amazon is aware of the issue, and said it is trying to crack down on fake reviews to avoid misleading customers.
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