This image provided by shows Amazon shows the new generative AI product review feature. Amazon is rolling out a generative AI feature that summarizes product reviews for customers. The company said in a blog post Monday, Aug. 14, 2023, that it will use AI to pick out common themes in reviews and summarize them in a short paragraph on the product detail page. Amazon is rolling out a new generative AI feature that summarizes product reviews for customers.
The company wrote in a blog post published Monday that the AI-generated reviews are now available to a subset of mobile shoppers in the U.S. across a “broad” selection of products. And it may be expanded to more shoppers and additional categories of products in the “coming months” based on customer feedback, said Vaughn Schermerhorn, Amazon’s director of community shopping.
Earlier this year, Amazon CEO Andy Jassy said in his letter to shareholders that generative AI will be a “big deal” for the company. He also said during an earnings call with investors last week that “every single one” of Amazon’s businesses currently has multiple generative AI initiatives underway, including its devices unit, which works on products like the voice assistant Alexa.