by 2030. “If you can pick up three to five points of gross margin with this thing without having to raise prices, that is huge,” said Walter Robb, the former CEO of Whole Foods, who has invested in Afresh.
This is a big improvement over an employee going product by product, using their judgment to figure out how many Gala apples to order versus Honeycrisp and Fuji and Pink Lady and Granny Smith. “Remember that retailing is all about having the right product at the right price at the right time,” said Robb. “This is a tool to make that happen.”The stakes are high in the fresh section of a grocery store, which tends to be a big traffic driver, especially for return trips. Improving the quality and selection of fresh foods has been a major priority for Albertsons, which sees it as a way to boost sales and steal market share from competitors.
“This technology is one of a small handful we’re seeing really take off,” said Dana Gunders, executive director of ReFED.could help cut food waste at the store level in half by 2030
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