One consequence of the company’s catalog size is the difficulties it can create for musicians searching for the perfect sound. Peering through a pair of chic, angular eyeglasses, Splice CEOacknowledges that getting started is one of the “hurdles” that may discourage creators from using the platform, one she hopes to overcome with its new artificial intelligence-powered product called Create.
Although she recognizes that there will always be those who aspire to become the “next Drake or Rihanna,” Srivastava says Splice also serves a second, far less glamorous subculture of creators. “It’s a place with dull, poor lighting; where creators work in the basements of their homes,” she says. “That is the place of creating music as its own joy. It’s purposeful in and of itself.
An AI executive said he sees the future of music creation as becoming fully democratized, more similar to how we can all take photos and videos and share them online in seconds. What’s your perspective? I think it’s beautiful. I see sound as a conversation. Music creators are having such a fun conversation with history. They are taking a song or a sound that might have meant something to them when they were a kid or a period [in their lives] and transforming it into something new.
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