revenue than the USMNT over the next three years, as reported by the less-than-feminist Wall Street Journal.
. And when people tune in, major sponsors line up to buy advertising and generate revenue—Disney, Apple, AT&T and General Motors, to name just a few., the NCAA’s treatment of women athletes is a “shell game.” Until this year, the women couldn’t call their tournament “March Madness” and so missed out on the inevitable revenue generation that moniker allows. Then the NCAA uses an utterly opaque bookkeeping process that obscures how much women athletes really do generate.
That won’t matter now because the two teams will pool their World Cup prize winnings and split them equally. That might look like a bad deal for the men—but, in 2018 when the men failed to make the tournament, they would have shared in the women’s earnings from their 2019 championship.Not surprisingly, these women who advocated for themselves are being branded as “selfish,” “bullies” and “liars,” as are most women who demand equal pay.
“I can barely comprehend this as an outcome to this whole absurd situation. I’d love to hear the full details of how the U.S. Men’s team was strong-armed into giving up income to ‘solve’ this situation.”The notion that women demanding equal pay is ‘whining’ was another common theme across the responses.
“4 years of lies …Great lesson for girls, can’t prove your worth, latch on to a man for a handout..pre 1960’s logic.”