A French ad has gone viral for using visual effects to promote women's football and female athletes.
La Compil des Bleues , released by French telecom company Orange, celebrates the country's best footballers - with a twist. "Only Les Bleus can give us these emotions. But that's not them you've just seen," a message on the screen reads. "At Orange, when we support Les Bleus [France's men's team], we support Les Bleues [the women's team]."The advertisement is about more than showcasing visual effects and editing.
An advertisement by French telecom company Orange has aimed to challenge perceptions about women's football."It was essential that during the first half of the video, viewers would think they were enjoying male actions and the only way to make believe that was to … reshape women into men!”"You’ve gotta see this. In full," he wrote.