Tech titans promise watermarks to expose AI creations

“These commitments, which the companies have chosen to undertake immediately, underscore three principles that must be fundamental to the future of AI—safety, security, and trust—and mark a critical step toward developing responsible AI,” the White House said in a release.

“There is technical work to be done, but the point here is that it applies to audio and visual content, and it will be part of a broader system.” Common Sense Media commended the White House for its “commitment to establishing critical policies to regulate AI technology,” according to the review and ratings organization’s chief executive James Steyer.

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