White House Secures AI Safety Pledge From Amazon, Google & More Big Tech Companies

U.S. President Joe Biden gives remarks on Artificial Intelligence in the Roosevelt Room at the White House on July 21, 2023 in Washington, DC.President Joe Biden said Friday that new commitments by Amazon, Google, Meta, Microsoft and other companies that are leading the development of artificial intelligence technology to meet a set of AI safeguards brokered by his White House are an important step toward managing the “enormous” promise and risks posed by the technology.

A surge of commercial investment in generative AI tools that can write convincingly human-like text and churn out new images and other media has brought public fascination as well as concern about their ability to trick people and spread disinformation, among other dangers. They will also publicly report flaws and risks in their technology, including effects on fairness and bias, the White House said.

“A closed-door deliberation with corporate actors resulting in voluntary safeguards isn’t enough,” said Amba Kak, executive director of the AI Now Institute. “We need a much more wide-ranging public deliberation, and that’s going to bring up issues that companies almost certainly won’t voluntarily commit to because it would lead to substantively different results, ones that may more directly impact their business models.

But some experts and upstart competitors worry that the type of regulation being floated could be a boon for deep-pocketed first-movers led by OpenAI, Google and Microsoft as smaller players are elbowed out by the high cost of making their AI systems known as large language models adhere to regulatory strictures.

U.N. Secretary-General Antonio Guterres recently said the United Nations is “the ideal place” to adopt global standards and appointed a board that will report back on options for global AI governance by the end of the year.

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