‘Barbie’ Generates $474 Million in Media Impact Value; Karol G Is Top Placement With $1.9 Million for Emilio Pucci

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'Barbie' has generated enormous buzz on the internet generating $474 million in MIV over the past month.

The past month alone saw conversations about the film generate $474 million in media impact value across 100,000 placements, according to Launchmetrics.

At the Los Angeles premiere of the film, the top placement was fromKarol G at the premiere of “Barbie” on July 9 in Los Angeles.Karol wore a multicolor skirt and bedazzled halter neck crop top from Pucci to the event. The singer is featured on the soundtrack for “Barbie” with her song “Watiti” featuring Aldo Ranks.

 

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