Apple has been conspicuously absent in generative AI news, while OpenAI, Microsoft, Google, and Meta are making headlines with their advances daily. However, the iPhone maker hasn’t given up, and a privacy-focused Apple AI is undergoing internal testing.
Recommended Videos Apple’s AI is a large language model, reportedly called “Ajax,” that runs on Google Cloud using Google’s Jax machine learning framework. Apple uses Google Cloud for iCloud services as well, and the data is encrypted and secure. In a recent interview, Apple CEO Tim Cook spoke about AI, saying it’s important to be “very deliberate and very thoughtful in the development and the deployment.
In the report, Gurman added that Apple is unlikely to buy out an existing generative AI company, as some have speculated. The reason for this stance could be Apple’s difficulty in integrating acquisitions. Apple has made slow progress after purchasing Intel’s modem division, for example. Apple isn’t new to AI entirely, of course. Apple currently incorporates AI into plenty of its products, whether that be handwriting recognition on the iPad, background removal on the iPhone, and video reactions on a Mac. Apple has even announced a new generative AI feature for iPhone, although the accessibility feature wasn’t described that way.
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