The technology enabled HYBE, South Korea's largest music label, to release a track by singer MIDNATT in six languages – Korean, English, Spanish, Chinese, Japanese and Vietnamese in May.
Lee Hyun, 40, known as MIDNATT, who speaks only limited English and Chinese in addition to Korean, recorded the song"Masquerade" in each language. "We divided a piece of sound into different components – pronunciation, timbre, pitch and volume," Chung said."We looked at pronunciation which is associated with tongue movement and used our imagination to see what kind of outcome we could make using our technology."
HYBE announced the 45 billion won acquisition of Supertone in January. HYBE said it planned to make some of the AI technology used in MIDNATT's song accessible to creators and the public, but did not specify if it would charge fees.MIDNATT said using AI had allowed him a"wider spectrum of artistic expressions."