Striking Hollywood Actors Fear Their Likeness Being Used by AI Forever

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Leaders of the striking actors’ union say that Hollywood studios want to create scans of background actors so they can use AI-generated replicas of them in perpetuity.

The SAG-AFTRA’s chief negotiator Duncan Crabtree-Ireland took issue with the Alliance of Motion Picture and Television Producers after it put out a statement saying it has offered actors a “groundbreaking artificial intelligence proposal.”

During a press conference, Crabtree-Ireland was scathing of the AMPTP’s offer, breaking down his interpretation of the deal. “This ‘groundbreaking’ AI proposal that they gave us yesterday, they proposed that our background performers should be able to be scanned, get one day’s pay, and their companies should own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation,” he says.The AMPTP put out a statement after SAG-AFTRA’s press conference denying Crabtree-Ireland’s claims.

“The claim made today by SAG-AFTRA leadership that the digital replicas of background actors may be used in perpetuity with no consent or compensation is false,” says spokesperson Scott Rowe. “In fact, the current AMPTP proposal only permits a company to use the digital replica of a background actor in the motion picture for which the background actor is employed. Any other use requires the background actor’s consent and bargaining for the use, subject to a minimum payment.”AI technology is already being employed in Hollywood with

 

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