SAG-AFTRA and the Alliance of Motion Picture and Television Producers have been negotiating for a new film and TV contract.The Alliance of Motion Picture and Television Producers, which represents the Hollywood studios in negotiations with both the writers and the actors, has said AI “raises hard, important creative and legal questions.
However, it’s clear that studios want to be able to stay on top of this rapidly developing technology, which could let them streamline certain processes and possibly save money.Artificial intelligence, or AI, refers to a broad field of technology aimed at replicating different aspects of human cognition through software. The AI being developed nowadays tends to work by absorbing enormous quantities of data and then inferring patterns, allowing it to create seemingly novel content itself.
In the last year, free and consumer-friendly AI modules have become widely available, including the ChatGPT text generator and the DALL-E image-maker. These and other programs are able to take in a user’s prompt and then, drawing from the data they were trained on, return something new. According to the market research firm PitchBook, global investment in AI rose quarter-over-quarter to $22.7 billion in the first quarter of this year, including Microsoft’s blockbusterThere are already a host of companies aiming to introduce AI into the worlds of film and television.