In case you missed it, Meta’s much-anticipated, ultra-hyped Threads app launched today. Users who had preordered the app woke this morning to notifications that it is available to install. Cue early-adopter frenzy.
Credit to Meta — it has not crashed, despite surpassing 5-million downloads in the first four hours. And then snowballing. Brands and individual users are flooding the platform like Gen Zs at a Taylor Swift concert, and Meta CEO Mark Zuckerberg is no doubt laughing maniacally in his eyrie while shadowboxing an effigy of Twitter owner and apparently soon-to-be cage fight opponent Elon Musk. 1.
“10-million sign-ups in seven hours,” says Zuck. But you can tell. There are big brands flexing the functionality and it’s also nice to see some regular users trying to figure it out. My first question was: “Who are all these people?” Then I realised the feed isn’t just who you follow, but a mix of handles you don’t follow as well. Which is strange. Almost like Instagram’s “Explore” functionality, but on a Twitter-type feed.
Credit to Meta — it has not crashed, despite surpassing 5-million downloads in the first four hours. And then snowballingImagine my surprise when I arrived on the new platform to see hundreds of follow requests — not sure if they just transferred your requests from Instagram or if it’s purely the excitement from users .From a brand use perspective, as with Twitter, you’re going to need a distinctive social media identity or social media voice to make it on this platform.
Obviously, I’ve cleared my calendar and will be spending the day exploring this new platform. For more insights throughout the day, follow @vmlyrsouthafrica on Threads.Meta’s new social media platform, Threads, lends itself to brand building, engagement and thought leadership content. To make it on this platform, brands need a distinctive social media identity or social media voice.