New University of Houston study taps into the effect of AI on hotel guests

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Cristian Morosan, a professor of information technology at the University of Houston,...

were asked about their openness to allow AI to make decisions for them while staying at hotels.

“Some people are convenience-oriented,” he said. “If the consumer is like that, it will affect their acceptance. Everything aligns with their level of convenience.” According to PwC, China and North America will yield the greatest economic gains from artificial intelligence, totaling $10.7 trillion and nearly 70 percent of the global economic impact.In hotels, specifically, artificial intelligence increasingly has automated tasks such as allowing for a"contactless check-in" experience, which was a game-changer during the pandemic, as well as hotel booking, for which technology has long been a major component.

 

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