Amazon's cloud unit, commonly known as AWS, is building a $100 million solution to catch up with Microsoft and Google in the market for generative artificial intelligence.to Bloomberg, the upcoming AWS Generative AI Innovation Center will connect Amazon experts in AI and machine learning with clients seeking to build applications based on the latest technologies. In generative AI, algorithms are used to create new content, such as audio, code, images, texts, simulations, and videos.
Amazon said Highspot, Twilio, Ryanair and Lonely Planet will be among the first users of the innovation center. With the new center, the company expects to sell more cloud services amidst an increasing competition in the cloud infrastructure market.that enterprise spending on cloud solutions reached $63 billion worldwide in the first quarter of 2023, up 20% from the same quarter last year.
Microsoft and Google had the strongest year-over-year growth rates, gaining 23% and 10% in worldwide market share, respectively. Amazon, the leader in cloud infrastructure, kept its 32% market share in Q1.“We will bring our internal AWS experts free-of-charge to a whole bunch of AWS customers, focusing on folks with significant AWS presence, and go help them turbocharge their efforts to get real with generative AI, get beyond the talk,” AWS CEO Adam Selipsky said at Bloomberg’s Tech Summit.
According to Bloomberg, the upcoming AWS Generative AI Innovation Center will connect Amazon experts in AI and machine learning with clients seeking to build applications based on the latest technologies.