If AI doesn't cause human extinction over the next few years, and, these days, who knows, it seems fair to posit that its influence on marketing and marketers will be massive, even if exactly how remains unknown. I recognize this isn’t news in and of itself.
Precisely how generative AI will revolutionize marketing and/or replace marketers is a tale still to be written, and there are more than a few marketers who think all this is just another distraction from the important work of today. That, yet again, and with empirical evidence, the marketing community confuses noise with signal, and is akin to a cat chasing a light bouncing across a room. I have thought this about more than a few “next big things” more than a few times over time.
Among other things now known and not, the technology’s ability to “optimize” and create content en masse and in a moment, in text, image, video, iambic pentameter, haiku, or in a voice similar to David Ogilvy’s, is part of the great evolution, and is not without its threats to and influences on CMOs, the internal and external teams that support them, and the work they put in the world.
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