16 to 26 year olds across the country.Experts say why shopping centers need 'serious makeover' after announcement of SF Nordstrom closures
The study looked into Gen Z as a consumer and found that they're continuing to play a key role in the revival of brick and mortar stores. While many malls across the country have seen a decline, Westfield Valley Fair in San Jose has been a major exception, Gen Z they say has played a part in that success.
"I think Gen Z can identify that and where they want to come and see what all the excitement is about," Weisser said."I'm currently looking for a graduation dress and I can't find any online that I like so I'm going in person tomorrow at the mall," said Briana Jazmin Bravo."I think it's also the social aspect of buying it from someone and going with your friends," said Sophia DiFonzo.