Meta previews generative AI tools planned for its platforms

The logo of Meta Platforms' business group is seen in Brussels, Belgium December 6, 2022. REUTERS/Yves Hermanon Thursday gave employees a sneak peek at a series of AI tools it was building, including ChatGPT-like chatbots planned for Messenger and WhatsApp that could converse using different personas.

The showcase provided the first concrete indications of how the social media giant is planning to make its own generative AI tools available to its 3.8 billion monthly users, months after competitors like Google, Microsoft and Snapchat announced a rush of launches of such tools in their products.that it was working with a small group of advertisers to test tools that use AI to generate image backgrounds and variations of written copy for their ad campaigns.

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