that it is making its Firefly generative artificial intelligence available to enterprise customers to allow brands to deploy it across their organizations and custom train it with their own assets.
The massive creative software company says that the new offering will help enterprises “streamline and accelerate” their content supply chain while “optimizing costs,” or — in short — reducing man-hours associated with content creation. “The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly as a standalone service, as well as with Express and Creative Cloud applications to generate, edit and share standout, on brand content quickly and easily,” Adobe says.
“As part of this new offering, Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding the power of Firefly into their own ecosystem and generating content in the brand’s unique style and brand language.
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