We do need labels for AI-generated content; however, the need goes beyond the concerns expressed by tech executives. While the private sector is primarily interested in deepfakes and copyright infringement, we believe content labels are necessary to protect the creative community and ensure the preservation of the human-to-human connection that lies at the heart of art and entertainment.Anxieties over algorithms competing with, or even surpassing, human creativity are nothing new.
While Turing tests provide insights into how closely AI approaches human intelligence, they also raise an existential question: What happens when we can’t tell whether something was made by a human or a computer?This question delves deep into the realms of psychology, philosophy, evolution, culture, law and computation. It turns out that crucial to our enjoyment of art are human empathy and communication.
As algorithmic creation becomes increasingly sophisticated and as we grapple with the challenge of distinguishing between human-made and AI-generated content, the invisible human factor becomes paramount. Even if the technology passes the Turing test, will we laugh at jokes or tear up at songs written by AI the same way as those crafted by a human? Imagine feeling chills while listening to a tune, only to discover that it was generated by a digital entity.
Luckily, we have long-established traditions of standardized labeling for content that holds value for consumers. In the U.S., the Food and Drug Administration uses standardized labeling for