Generative AI has the power to revolutionize and expand the creator economy. Already, brands and creators are experimenting with ChatGPT, DALL-E 2, and other models to develop creative briefs, text, video thumbnails, and images. Social platforms and creator economy startups are rolling out generative AI tools but due to major limitations, generative AI won't replace creators.Generative AI will serve as a creative spark for sponsored content and spur new growth in the creator economy.
The current capabilities available through generative AI will allow users to generate text, develop creative briefs, test creative, produce audio, develop creative, and pitch brands. However, due to limitations of the emerging technology, generative AI is unable to generate original ideas, produce complex videos, and streamline the process of creator identification.
Many brands and agencies are already using AI to measure and optimize influencer marketing campaigns. But generative AI is a whole new ballgame that marketers need to prepare for now. Want to learn more about ChatGPT and Generative AI in the Creator Economy?Sign up for notifications from Insider! Stay up to date with what you want to know.Get a daily newsletter packed with stats about trends affecting your industry. Sign up for Chart of the Day.
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