Capitec uses BI, AI to offer safer banking experience

Capitec is using business intelligence and artificial intelligence to enhance clients’ banking experience.

“Capitec, which recently reached over 10 million digital clients, realises the importance of harnessing big data and BI to predict clients’ future needs by profiling and segmenting them based on their transactional history,” says Mgaga. It notes this also allows the bank to introduce communication and tailored educational tools through the client’s preferred channels, like e-mail, SMS, phone calls, in-app messages and social media.

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