Achievements include management of a US$4.496 bil portfolio, as their Head of Marketing and Partnership for Malaysia. Kein Ai was previously from Hong Leong Bank, where she was the Head of Merchant Sales in Malaysia.
At Hong Leong Bank, Kein Ai managed a portfolio of US$4.469 billion . Her role involved driving the adoption of the bank’s cashless solutions among Malaysian businesses, which included acquiring most of the car park operators in Malaysia to come on board. Kein Ai’s appointment at TrueMoney Malaysia is effective immediately. Her role will be to expand TrueMoney’s reach by investing in the development of additional acceptance points through increased marketing efforts, strategic partnerships, and mutually beneficial collaborations.
Founded in 2003, TrueMoney operates in six countries and has a large agent network with over 88,000 agents to transfer money both domestically and internationally. As of 2022, more than 50 million people across the SEA region have used TrueMoney's e-wallet app.