New DirecTV customers signing up for the service, whose packages start at $65 a month, will get priority access to Telly’s waiting list for its proprietary dual-screen 55-inch TV. The startup, billing its device as a first-of-its-kind boon to advertisers,when it emerged from stealth this month that it plans to give away the first 500,000 sets it makes starting this summer.
Spun off in 2021 by AT&T into a new entity 30%-owned by private equity firm TPG, DirecTV no longer publicly reports numbers, but industry analysts have estimated it had about 13 million subscribers at the end of 2022.
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