AI is going to change the way entertainment is made. Will it be for better or worse?

From the Cannes Film Festival on the French Riviera to a Senate subcommittee in Washington, D.C., and from a Hollywood back-lot summit to a Silicon Valley conference on the future of TV, one topic is on the lips of filmmakers, writers, novelists, musicians and other artists.

At four separate events in the past week, examples of AI-generated creative content laid bare two starkly different expectations in the entertainment industry: AI could free content creators from menial tasks so they can concentrate on passion projects — or it could cost them their jobs. Yet the efficiency of AI in organizing meetings and writing processes provides an appealing upside to studios and streaming services that are attempting to cut content costs while streamlining production cycles. Conversely, the elimination of repetitive tasks could free up creative workers to spend more time on passion projects, say Hollywood insiders.

“These Hollywood scriptwriters should be very afraid. You don’t think Hollywood will use it?” C3.ai Inc. AI CEO Tom Siebel said in an interview. To underscore his point, he did a quick query about himself using ChatGPT-4. A sparkling biography was produced within minutes. But change is essential in any economy as diverse and vigorous as that of the U.S., argues one Silicon Valley venture capitalist, who thinks the changes will be less drastic than some expect.

“I’ve heard multiple times that it’s not necessarily using fewer people, but that individuals are more productive,” said Monica Landers, the CEO of StoryFit. “There is a level of excitement about the future.” “We’re not going to stop it. We need to understand it and embrace it,” he said in an interview. “When the internet popped up, everyone was against it, and it ended up helping us. AI is like an advanced Google.”

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