is a generative artificial intelligence platform that lets users take a single video and dynamically change elements of a script to personalize it for any number of viewers.
The company positions itself as providing a way to more dynamically interact with customers without needing to record multiple videos — a method that, as a company scales, becomes impossible. With Gan.ai’s video personalization software, companies only need to record a video once, add “dynamic keywords” to a script, and the platform will be able to generate “hyper-customized” videos immediately.
“Gan.ai is solving a pressing need for businesses as video becomes the go-to means in engaging users. The amount of online video people are watching has almost doubled since 2018, and an overwhelming 86% of businesses use video as a marketing tool. However, creating videos can often be a time-consuming process which lacks personalization when it comes to targeting a large audience,” the company says in its pitch.
“We’re empowering marketing teams around the world to generate a higher return on investment for video campaigns. Imagine a food delivery company being able to send a personalized video from a brand ambassador, addressing its customer by name and how they enjoyed items in their last order, or a clinic reminding a patient to book a follow-up appointment,” Bhooshan says.