. Scores of businesses have already begun using LLMs and image generators to replace copywriters and graphic designers for their businesses.
Venkatasubramanian’s concern is that employers will be drawn in by the allure of cutting costs with AI—and if they, then companies might feel pressure from shareholders and competitors. “Then you get this rush to the bottom to try and do cost savings,” he explained. “I’m almost certain there will be this rush, and then a reaction where people realize that it doesn’t work very well and they made a mistake.
This is what makes Altman’s time on the Hill particularly eyebrow raising to Bender, Venkatasubramanian, and many other AI experts. Not only did Altman get an incredible amount of media coverage from his testimony, but he also spent the evening before wining and dining with the very same lawmakers that he was about to appear in front of. He made astonishing and frightening statements about the power of AI and, more specifically, his company’s technology.
Bender didn’t mince words when describing her reaction to the hearing. “It’s marketing,” she said. “When you have people like Sam Altman saying, ‘Oh, no! What we've built is so powerful, you better regulate it’ or the people who signed that AI pause letter saying, ‘This stuff is so powerful, we've got to stop for a little while,’ that is also marketing.”
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