. Artificial intelligence will help Amazon plan delivery routes and map stops while accounting for rogue variables like weather and online shopping will be enhanced to help customers better find what they’re looking for. Amazon’s big push, according to Perego, is what the company calls “regionalization,” or, using AI to figure out where to place in“So now, I’m pretty sure you’re familiar with the vast selection we offer to our customers,” Perego told CNBC.
In order to compress delivery times with the regionalization strategy, Amazon needs to quickly analyze datapoints and patterns for hundreds of thousands if not millions of products in order to determine where—and potentially why—certain items are in demand in certain geographic areas. Those items will then be fulfilled to warehouses that are in a hotspot. Perego told the outlet that the plan is working, and that 74% of products shipped to customers are from warehouses in their region.