“What if Elon Musk personally calls you and tells you to vote for a certain candidate?” said Oren Etzioni, the founding CEO of the Allen Institute for AI, who stepped down last year to start the nonprofit AI2. “A lot of people would listen. But it’s not him.”
A series of AI-generated images follows: Taiwan under attack; boarded up storefronts in the United States as the economy crumbles; soldiers and armored military vehicles patrolling local streets as tattooed criminals and waves of immigrants create panic. “What happens if an international entity — a cybercriminal or a nation state — impersonates someone. What is the impact? Do we have any recourse?” Stoyanov said. “We’re going to see a lot more misinformation from international sources.”
Legislation that would require candidates to label campaign advertisements created with AI has been introduced in the House by Rep. Yvette Clarke, D-N.Y., who has also sponsored legislation that would require anyone creating synthetic images to add a watermark indicating the fact.Clarke said her greatest fear is that generative AI could be used before the 2024 election to create a video or audio that incites violence and turns Americans against each other.
Other forms of artificial intelligence have for years been a feature of political campaigning, using data and algorithms to automate tasks such as targeting voters on social media or tracking down donors. Campaign strategists and tech entrepreneurs hope the most recent innovations will offer some positives in 2024, too.
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