By Thursday, the Swift rumors had been refuted and the mystery resolved: Flatiron Books announced the upcoming release of a book by another musical powerhouse, BTS.Sign up to receive daily headline news from the Calgary Herald, a division of Postmedia Network Inc.By clicking on the sign up button you consent to receive the above newsletter from Postmedia Network Inc. You may unsubscribe any time by clicking on the unsubscribe link at the bottom of our emails or any newsletter.
Details about the book had encouraged fans of Swift and BTS. The author and subject were to be revealed June 13, a favorite number of Swift’s, but also the 10th anniversary of BTS’ first single, “No More Dream.” The page count numbers — 5-4-4 — also add up to 13. The publication date, July 9, is close to the release date of Swift’s album “Speak Now ,” but it’s also ARMY day, the 10th anniversary of the founding of BTS’ ARMY fan base.
Speculation about the book’s subject made it a bestseller on Amazon.com and Barnes and Noble’s website. Booksellers had been informed of a major release from Flatiron, which billed the work as a “fun, celebratory title” that would skew to “slightly younger” audiences. The book, a Flatiron sales official emailed sellers, would have “global appeal” and “massive publicity.”