describes it as “A new AI system that can create buyable furniture collections from any inspirational image, just like an interior designer. Only faster.” Basically, you upload photos of decor that appeals to you and Ludwig is supposed to take it from there, generating a shopping list of furniture for your home that fits your style.
Once I selected a room, I was rewarded in seconds with several furniture options related to the image I uploaded. From there, I could refresh the design page for new options, upload another image, or skip right to buying and contact the Fulhaus team to order the pieces for me from its vendors, which include brands such as Four Hands and Loloi.
Ludwig is intended for typical homeowners like me, but also for professionals. “It was important for us to create a tool that could be used by a non-designer, but powerful enough to be a useful tool for a professional designer as well,” says Santos.
“I never thought for even point-one seconds about how AI would affect design and designers until I tried out Ludwig,” says Forgione. “I do think there’s going to be a customer for [AI design]. There’s always going to be that person that wants it done the cheapest and the fastest — even if the furniture pieces don’t look anything like the inspiration photo provided, they’ll buy it. But there’s no human or personal connection.”Grey took a similar view.