The keyboard top is real, handcrafted JW Anderson“Real shots on imaginary backgrounds created by the DALL-E Artificial Intelligence program. A one-of-a-kind photo shoot and a real challenge: translating a creative's vision into advice for the"machine". That’s how Vogue Italia describes its May 2023 cover story.
The magazine says the project resulted in"fascinating interplay between human creativity and artificial imagery", describing it as a “demanding collaboration, studded with frustrating moments but also with surprises and twists” that required an ad hoc working strategy that took unexpected turns. While AI was initially used to create background images, it ended up coming into the foreground too in images that feature a head on a hat and Louis Vuitton pants merging into a peacock.