Style Q&A: Vancouver-based Parissa founder talks 40 years of innovation of at-home waxing

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The North Vancouver\u002Dbased waxing brand has expanded to sell its products around the world, boasting a 25 per cent market share

We arrived in Vancouver as an immigrant family in 1981, at a time when the economy was struggling and jobs were scarce. My husband and I were determined to build a new life for our family and our two little ones, but the beginning was significantly more challenging than expected.

Coincidentally, I noticed that the only hair removal products in the Canadian market were chemical based. As someone who valued natural and organic products, this observation sparked an idea. I saw an opportunity to create a natural hair remover product that would be safer and healthier for consumers, while also providing a means of support for our young family. That’s how we embarked on our journey to create the first all-natural hair remover in Canada, from the kitchen of our home.

 

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