and — now — Amazon.com blaze ahead in the race to deploy advanced chatbots like ChatGPT, one rival remains nowhere to be seen. Apple may be biding its time for the technology to mature, as it often does, yet waiting too long could also put the iPhone maker in a position where it’s hard to catch up.voice assistant, using speech recognition and machine learning to understand a request and execute a solution, was released 12 years ago.
Siri’s response was lacklustre and pedestrian: “Here’s what I found on the web,” it said, providing three links from a Google search. November’s release of ChatGPT set off alarm bells both at Microsoft and Google, sparking a race to bring their own competing versions to market. Microsoft licensed GPT-3, the language model that powers ChatGPT, while Google introduced Bard. Meta Platforms stepped into the fray with a chatbot model called LLaMA in February. Amazon this month launched a service called Bedrock.It’s very possible Apple is quietly working behind the scenes on its own entry.
Apple has fallen behind other large technology companies in hiring artificial intelligence researchers over the last eight years, while a series of high-ranking departures more recently may also hamper its AI efforts. Last year, the company lost its director of machine learning, renowned AI researcher Ian Goodfellow, after he was rankled by the company’s return to office policy.