German publisher apologizes for fake Schumacher AI interview

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'Tasteless and misleading article.' A German publisher has fired one of its magazine’s editors and apologized for publishing a fake interview with Formula One great Michael Schumacher that was generated by artificial intelligence.

“This tasteless and misleading article should never have appeared. It does not in any way correspond to the standards of journalism that we – and our readers – expect from a publisher like Funke,” Funke magazines managing director Bianca Pohlmann said on Saturday.

Pohlmann said Funke was firing the chief editor of Die Aktuelle magazine, where the so-called interview appeared, and the group apologized to Schumacher’s family. Family spokesperson Sabine Kehm already told The Associated Press by email on Thursday that it was planning to take legal action over a “fake artificial intelligence interview by German outlet Die Aktuelle.”

The magazine printed a photo of the 54-year-old Schumacher on its front page last weekend along with the words: “Michael Schumacher, the first interview!” The magazine also wrote “it sounds deceptively real” with the supposed quotes attributed to Schumacher generated by AI. Die Aktuelle is one of many tabloid celebrity magazines in Germany.

 

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