AI is ‘one member of the team’: How one company is embedding AI into its work

Déjà Leonard is a copywriter and freelance journalist based in Calgary.

“Soon AI will be involved in every part of our business,” said chief executive officer Samir Kulkarni.Currently, the company is working on a Mother’s Day campaign that they’re referring to as “Mother’s Dai” – a nod to their use of AI to create much of the promotion. “Senior people in the organization need to use the technology hands on – it is not an IT project or a side gig,” he said.

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