According to Progress, as digital interactions become the primary experience that customers have with brands, it is vital to gain a deeper understanding of behavioral patterns and utilise them to enhance digital experiences.
“Organizations continue to accelerate their digital transformation initiatives in order to keep their competitive edge,” said Loren Jarrett, executive vice president and general manager, digital experience, Progress. “In a world where speed and quality need to go hand in hand, organizations need a partner that removes complexity and brings in stability, connectivity and scalability.
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