\nEdwin Jarvis is the Avengers' butler in the Marvel comics, Howard Stark's butler in the MCU played by James D'Arcy, and the name for Tony Stark's artificial intelligence programme, J.A.R.V.I.S. standing for Just Another Really Very Intelligent System that assists him in both his day-to-day life and being Iron Man, played by Paul Bettany.
Two customers even got tattoos of the Jarvis logo! This growing enthusiasm and community fandom raised concerns at Marvel. Eventually, their lawyers felt they needed to defend their trademark for the name Jarvis and sent us a cease and desist for using 'AI assistant' with 'Jarvis'.
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