, the future of artificial intelligence and machine learning is rife with possibilities that can help the ways in which humans learn and collaborate, not replace them. He offered the calculator as a comparison: “If we think about it just like an insanely powerful calculator, you'd want everyone to just learn to use the calculator. Why should you sit there and do a bunch of calculations? That's quite inefficient.
Hellermark, who dropped out of school at 19 to start the company, envisions a near future where the content we interact with is presented to us dynamically and with our personal contexts in play. “We're so used to creating content and then someone consumes the exact thing that you created– that goes all the way back to the printing press,” says Hellermark. “It hasn't changed that much since.
He also mentioned that machine learning will soon incorporate multi-modal responses, such as text, image, video or maps to best fit the needs of a given prompt. This can be used to build custom learning courses for people, develop an order of operations for projects and more. “If you have this knowledge assistant that you know you use across your entire life, it will know you based on what you've written, the role you have, historical searches, courses you've taken,” says Hellermark.
The company says 5 million U.S. businesses use TikTok to reach customers. And some creators have themselves morphed into mini-industries supported by dozens—even hundreds—of staff, from managers, agents, lawyers and publicists down to editors, producers and assistants. The $100 billion creator economy, and the supply chain of jobs that come with it, are staring down a potentially enormous upheaval as the Biden administration threatens to ban TikTok over national security concerns.
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